Updated: Mar 31, 2022
If you are reading this, then you are ready to start taking action today having support in mind. The best way to build strong Pinterest marketing strategies starts with knowing your audience and who uses Pinterest.
You will understand Pinterest marketing using Pinterest for business growth. There are various Pinterest marketing strategies you can use for your visual content that could lead to your website, landing pages, or social media channels.
You can use Pinterest to post images and videos and share things that interest you. Pinterest is an easy way to engage customers online. This is the best top-of-the-funnel visual engine you can start with.
Applying Pinterest SEO correctly across your web pages will create channels that lead to your original content.
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Educational content works best on Pinterest because you are answering questions and applying concepts to a larger audience who are looking for a stellar user experience from the moment they begin at the search bar.
Pinterest is an important platform for small businesses to use because it can attract new attention for your brand, translate to plenty of sales, and create strong relationships with your target audience.
This article will show you how to use Pinterest effectively to make it easier for your audience to find and purchase your products.
Pinterest is an online social media site where users can share photos, videos, and links to websites or blogs.
In 2013, Pinterest had over 100 million monthly active users.
Pinterest is also one of the fastest-growing sites in the United States.
If you want to be successful, then you must be willing to fail forward.
You can create beautiful images to display on Pinterest. Pinterest Marketing Strategies. From a user perspective, I would love to see the best-pinned content that will help me with my business decisions.
Pin images that are relevant to your brand, products, services, and/or industry. This lets your audience know about your business taste graph.
This is a visual search engine that has powerful performance and ranking signals to give your website and content marketing an uptick in audience reach. The marketing efforts you make today will pay for years to come especially when your visual content has a call to action at the end.
Publishing compelling images is the best way to drive your next lead, customer, fan, or sale when you are intentional about active users. Using relevant keywords helps your content with long-tail-related results that guide you closer to your relevant content.
In this article we will cover the following topics:
What is Pinterest?
What is SEO?
What is Pinterest marketing?
How to Use Pinterest for Marketing
What is Pinterest?
Pinterest is a social media platform where people can share pictures. People use Pinterest to organize pictures they like into boards. Boards are collections of images that are similar. You can search for boards by topic. When you create your board, you can choose a category to put it under. Learn more about how to use Pinterest here.
You can also follow others' boards to see what topics they're interested in. To make the most of the Pinterest platform, upload your business content from your computer or smartphone, pin content you find on the site, and add content you found online using the Pinterest browser button.
Engagement is key. You should follow the boards of your friends, competitors, and people who inspire you. Like, comment on others' pins, and re-pin content. Share links to your website and blogs in your pins. It's important to notice there are personal and business profiles on Pinterest.
Choose a business profile to gain access to analytics and other features including a native video player, and ad capabilities.
Now, let's review some Pinterest marketing strategies to help you increase your influence and impact on your audience.
1. Create Compelling Images
When creating your own boards, be sure to include captions and descriptions. This will help your followers understand what the image is about.
2. Use Visual Elements
Use visual elements such as arrows, text boxes, and shapes to draw attention to certain parts of your image.
3. Include Keywords
Add keywords to your image description so that when someone searches for that keyword, their results show up first.
4. Add Destination Links
Include links to your blog posts, product pages, and other websites.
5. Promote Your Pins
Promoting your pins helps them reach more people. You can do this by repurposing them via email, Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Instagram, and Pinterest itself.
6. Re-pin Related Pins
Repinning is one of the best ways to get noticed on Pinterest. If you have great content, repin it to your boards.
7. Follow Other Users
Follow users whose boards you want to learn more about. They'll follow back if they enjoy following you.
8. Comment On Their Pins
Commenting on users' pins shows them that you appreciate their work.
9. Join Pinterest Board Groups
Join groups related to your niche. These groups will give you ideas for new content and provide opportunities to connect with others.
10. Take Advantage Of The Pinterest Business Analytics Tool
The analytics tool allows you to track your success on Pinterest. See which boards are working better than others and optimize for conversions.
What is Pinterest Marketing?
Pinterest is a social networking site used by businesses to promote their products and services. Pinterest is also used by consumers to share ideas and inspiration about what they want to buy.
Pinterest is a great tool for businesses because it allows them to connect with potential customers. Using Pinterest helps businesses increase their customer base and promote their products and services.
Pinterest users are mostly female, but also male. People use Pinterest to search for products, start projects, and shop. Pinterest is growing rapidly as a social media site. The majority of Pinterest users are women, but there are many men using the site as well. Pinterest is a social media website that allows users to create boards and pin images, videos, links, quotes, text, and other items to them.
Users can follow each other's boards and engage with pins by liking, commenting, repinning, following, etc.
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How does Pinterest work?
Users can visit Pinterest through a web browser or mobile app. When visiting Pinterest, users are presented with a home page where they can browse through different categories like fashion, food, DIY, decorating, health, and more. Once they find something interesting, they click the "Pin It" button at the top right corner of an item.
After clicking "Pin It", users are taken to the Pin board where they can add the item to their own personal board. Users can also save items to their favorites list.
Why should I use Pinterest for business?
Pinterest is a very popular social network. According to ComScore, in May 2015, over 100 million unique visitors visited the site every month. Now, in 2022, over 400 million unique visitors visited the site every month. This number has grown significantly since 2012 when only 40 million unique visitors visited the website. In addition, Pinterest is a visual platform.
The average user spends 30 minutes per day on the site. As a result, Pinterest offers a lot of opportunities for businesses to advertise.
Businesses can use Pinterest to market their products and services. For example, a company selling kitchen appliances could post pictures of its product and include information about how to purchase it.
A restaurant could post photos of its menu and recipes. Retailers could post pictures of clothing and accessories they sell. If you have a blog, you can post images from your posts and attract followers. You can also take advantage of the analytics tool to see what types of posts get the most engagement.
How do I know if my business will be successful on Pinterest?
You don't need a large budget to start advertising on Pinterest. Many small businesses use free tools and apps to help them grow their audience and reach new customers.
Some of these tools include:
Hootsuite - Allows users to manage multiple accounts from one dashboard.
Buffer - Allows users to schedule content across multiple platforms.
Canva - Provides graphic design templates for free.
Klout - Helps measure online influence.
Sprout Social - Similar to Hootsuite, this tool allows users to manage multiple accounts.
The Best Way To Use Pinterest For Your Business
Create a Pinterest Business account
Find out who is already using Pinterest
Determine the type of content your target audience would enjoy sharing
Plan your strategy: Images, Carousels, Idea, Video, or Product Pins
Post your content consistently: At least once a week
Analyze results Using Pinterest Analytics
How to Use Pinterest for Marketing?
There are many benefits to using Pinterest for business. It helps you drive more traffic to your site.
You can use images to educate people about your products or services. You can also get new clients by promoting yourself as an expert.
Pro tip: Test several images for one piece of content.
You don’t always have to publish new content for new pins. You can use a simple recipe of a fresh pin, a fresh image, and the same content.
Founder of Blog What You Love, Jennifer Maker, ran an experiment and pinned 20 different images for one blog post, releasing them one per day.
The result? A 40% lift in her Pinterest traffic.
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Here's how to use Pinterest for marketing:
Create a Pinterest Business Account
Sign up for a free account on Pinterest Business. Once you've created an account, you'll want to follow some other brands and companies. These people may share great content that you can repin onto your own board.
Find Out Who Is Already Using Pinterest
Search for keywords related to your industry. Then search for those keywords on Pinterest. See which boards are getting the most engagement. Look for trends among the pins. This will give you insight into what kind of content works well on Pinterest.
Determine the Type of Content Your Target Audience Would Enjoy Sharing
Once you find the right boards, you can create your own board. Choose a topic that relates to your business. You might choose "Home Improvement" or "Health & Fitness." These are just examples but you can find your audience in these niches.
Plan Your Strategy
Once you've chosen a board, think about the type of content you'd like to pin. Think about what your target audience would enjoy seeing. If you sell home improvement supplies, then you might share DIY projects. If you run a gym, maybe you post-workout photos.
Post Your Content
Pin your content to your board. Make sure it's high quality. Don't just post anything. Be selective. Only pin things you know your target audience would enjoy.
After you've posted your first few pins, take a look at the analytics. How much traffic did you receive? Did anyone click through to your website?
Know your audience and know who uses Pinterest
Women ages 19 to 29 make more than $75,000 annually, and they use Pinterest. They also have a higher education level than the average person. There are also men who use Pinterest these days so it's a really great place to learn about your audience's interests.
There is no overlap between my current customer base and Pinterest's main demographic. So I shouldn't bother developing a content strategy for them.
I'm not going to be able to reach this audience with my existing customers. But if I were to develop a strategy based on these demographics, I could start reaching a wider audience.
What do you think? What types of businesses benefit from using Pinterest?
We'd love to hear from you! Please feel free to share any questions you might have below. We look forward to working together!
Here is a snapshot of how we have gained over 1 Million impressions on Pinterest Business with 1-2% conversion rate.
Typically, if your content answers your visitors’ questions and helps them navigate through the topic better than any other content piece on the web, your chances of ranking increase dramatically. Try and pick as many topics that are relevant and helpful to your audience using the People Also Ask section to identify their key pain points.
You can start your 30-day Pinterest Marketing free trial and learn how to use Pinterest SEO for your business. If you still need assistance, you can send us an email via firstname.lastname@example.org or schedule a 30-minute virtual coffee meeting here.