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Pinterest SEO: Make Visual Search Effective 🔍

Updated: Jul 4

What is Pinterest?

pinterest pins in red and white on the wall

Pinterest is a unique social media platform that allows users to discover, save, and share ideas and inspirations through images and videos.

Users can create boards to categorize their interests and save pins (images or videos) to these boards.

It serves as a visual discovery engine, helping users find new ideas for various projects, hobbies, and interests.

In this article, you will learn what Pinterest is, how Pinterest works, and what's next with Pinterest Business.

Key Features of Pinterest Business

  1. Pins: The core of Pinterest, pins are images or videos that users save to their boards. Each pin links back to the original source, making it a powerful tool for driving traffic to websites.

  2. Boards: Boards are collections of pins grouped by theme or topic. Users can create multiple boards to organize their interests and projects.

  3. Impressions: This metric indicates how many times a pin has been seen on Pinterest.

  4. Idea Pins: These are multi-page video pins designed to tell a story or provide a step-by-step guide.

  5. Pinterest Business Account: This account type offers additional features for businesses, such as analytics, advertising options, and a business profile.

Common Queries About Pinterest

  1. Pinterest is primarily used for discovering and saving ideas. It covers a wide range of categories, including home decor, fashion, recipes, travel, and more. Users often use Pinterest for planning events, finding inspiration for projects, or discovering new products and trends.

  2. A Pinterest board is a collection of pins grouped by a specific theme or topic. Boards help users organize their pins and make it easier to find and share ideas.

  3. An impression on Pinterest refers to the number of times a pin appears on users' screens. This can occur in the home feed, search results, or on a user's board.

  4. A pin is an image or video that users save to their boards. Each pin can link back to the original source, making it a valuable tool for driving traffic to websites.

  5. Idea Pins are multi-page video pins that allow users to tell a story or provide a step-by-step guide. They are designed to be more engaging and informative than regular pins.

A Pinterest URL (uniform resource locator) is the web address that links directly to a user's profile or a specific board. It can be shared to allow others to view the profile or board.

Pro Tip: When you update your article on your website, your published Pin will hit a refresh count which expands the lifespan of your Pin (105 days shelf live)" - Favour Obasi-ike

Pinterest Statistics for 2024

Understanding the latest statistics can help businesses and individuals make informed decisions on how to leverage Pinterest effectively. Here are some key statistics for 2024:

  1. User Base: Pinterest has over 500 million monthly active users worldwide, with a significant portion of the user base being women aged 25-54.

  2. Engagement: Over 80% of Pinterest users say they use the platform to discover new brands or products, and 90% of weekly Pinners make purchase decisions on Pinterest.

  3. Content: There are over 240 billion pins saved on Pinterest across more than 4 billion boards, covering a wide range of topics and interests.

  4. Traffic: Pinterest drives more referral traffic to websites than other social media platforms, including Twitter and LinkedIn, making it a valuable tool for businesses looking to increase website visits.

  5. Advertising: Pinterest's advertising revenue is projected to reach $3 billion in 2024, with a significant increase in the adoption of video ads and Idea Pins by businesses.

  6. Mobile Usage: Approximately 85% of Pinterest users access the platform via mobile devices, emphasizing the importance of mobile-optimized content.

  7. Search Trends: The most popular search categories on Pinterest include home decor, fashion, beauty, food and drink, and travel. Searches related to sustainability and eco-friendly products have also seen a significant rise.

SEO and Keyword Insights

To optimize content for Pinterest, it's essential to understand keyword difficulty, search intent, and competition. Here are some insights based on commonly searched phrases:

  • "What is Pinterest" (5400 searches, keyword difficulty: 61, CPC: $0.23)

  • "What is Pinterest used for" (1600 searches, keyword difficulty 53, CPC: $0.35)

  • "What is a Pinterest board" (keyword difficulty: 69)

  • "What is a pin on Pinterest" (keyword difficulty: 60, CPC: $0.56)

  • "What is my Pinterest URL" (keyword difficulty: 29)

  • "What is Pinterest app" (keyword difficulty: 85)

Optimizing Pinterest for Business

Businesses can leverage Pinterest's unique features to enhance their online presence and drive traffic. Here are some strategies:

  1. Rich Pins provide more context about an idea because they show extra information directly on the Pin. There are four types of Rich Pins: app, product, recipe, and article pins.

  2. Use high-quality images and videos to create visually appealing pins. Idea Pins can be particularly effective for storytelling and tutorials.

  3. Use relevant keywords in pin descriptions, board titles, and profile bio to improve visibility in search results.

  4. Pinterest Analytics provides insights into how pins are performing, helping businesses understand their audience and optimize their strategies.

  5. Businesses and creators can use Pinterest Ads to promote their pins and reach a larger audience. Promoted Pins appear in users' feeds and search results, increasing visibility and engagement. You can also use the


Pinterest is a powerful platform for discovering and sharing ideas through visual content. By understanding its features, optimizing for SEO, and leveraging its business tools, users can effectively use Pinterest to drive traffic, engage their audience, and achieve their goals. Whether for personal inspiration or business growth, Pinterest offers a unique and valuable experience for its users.

Sign up for my Pinterest SEO course today to get your Pinterest Business game upgraded.

You can book a call with me here if you need or sign up below to join our mailing list.

Happy Pinning! 📌


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