Flodesk Comparison Table: Is Flodesk the Best for Deliverability?
- Favour Obasi-ike (@flaevbeatz)
- 2 hours ago
- 4 min read
Introduction to Email Marketing Software Platforms
Email marketing software platforms are on the rise and email deliverability remains a key essential metric in determining the impact of any marketing campaign.
Designing beautiful emails is only half the task—ensuring those emails land in users’ inboxes is crucial for success, especially when using Flodesk.
Table of Contents
Email Marketing: Deliverability Basics
Email deliverability refers to the likelihood of your emails arriving in the primary inbox rather than being redirected to spam or promotions folders. A higher deliverability rate increases the chance your content will be seen, engaged with, and acted upon—ultimately boosting campaign performance.
Comparison Flodesk Table vs. Other Email Marketing CRMs
Below is a simplified comparison, focusing on three key factors: reported deliverability, design capabilities, and pricing model.
All details are approximate and gleaned from user discussions or publicly shared anecdotes.
Feature | Flodesk | Mailchimp | ConvertKit |
Reported Deliverability | High user-reported rates (up to ~99%)* | Generally robust (70–90%)* | Often cited as consistent (80–95%)* |
Design Capabilities | Highly design-focused templates | Basic templates + drag & drop builder | Primarily text-based with customizable forms |
Pricing Model | Flat monthly fee; unlimited subscribers | Free tier up to a limit, then tiered pricing | Subscriber-based, cost scales with list size |
Ideal for | Creatives and small businesses prioritizing aesthetically pleasing emails | Those seeking a well-known, broad-reaching platform | Bloggers, content creators, or marketers who want automation-focused tools |
*All percentages above are user-reported or community-anecdotal. Actual metrics can vary substantially.
Key Factors Affecting Flodesk Email Deliverability Rate
Domain Authentication
Flodesk supports domain authentication measures (DKIM/SPF) that help prove sender legitimacy and reduce spam labeling.
Audience Engagement
Sending relevant content to engaged subscribers elevates open rates and reduces spam complaints, improving deliverability.
List Management
Removing inactive, incorrect, or unresponsive emails ensures high-quality, updated lists, benefiting any platform’s sender reputation.
Spam Filter Triggers
Words like “FREE!!!” or “LIMITED OFFER!!!” repeated excessively can trigger spam flags across most email marketing tools, Flodesk included.
Email Marketing Software Platform Best Practices
Regular Email List Cleansing
Prune unengaged contacts to maintain a healthy subscriber base.
Email Segmentation & Personalization
Group subscribers by behavior, demographics, or purchase history for more relevant campaigns.
Balanced Email Send Frequency
Too many emails risk unsubscribes; too few can lead to low brand recognition. Experiment to find the best frequency.
Aesthetics + Email Functionality
While Flodesk excels at design, ensure your emails have a clear call-to-action and responsive layouts.
Final Thoughts on Email Marketing Software Platforms
Flodesk offers a compelling option in the email marketing landscape, combining visually appealing templates with user-driven reports of high deliverability rates.
While the platform’s authenticity and ease of use stand out, every brand’s deliverability also depends on core practices like domain authentication and list management.
Comparing various software helps businesses prioritize the features that matter most—whether that’s design control, automation sophistication, or the ability to scale a subscriber list affordably.
Industry and User Statistics
Understanding broader industry statistics can help you benchmark how your campaigns compare. Below are some commonly cited stats and how they might intersect with Flodesk’s reported metrics:
Average Email Open Rates
Industry-wide, open rates often range from about 17% to 28%, depending on the source and specific industry. Some Flodesk users have reported open rates around 20% to 25%. This aligns well with general benchmarks, indicating Flodesk’s deliverability can keep pace with other leading platforms.
Average Click-Through Rates (CTR)
Many industry surveys suggest an average CTR of about 2.5% (though it can vary dramatically by niche). Flodesk users have mentioned click rates between 1% and 3%, matching the industry’s broad average range. CTR depends heavily on email content, design, and segmentation.
Bounce Rates
A healthy bounce rate typically remained below 2% in multiple market analyses. Maintaining good domain authentication and removing invalid emails will help keep your bounce rate low, whether you’re on Flodesk or another service.
ROI of Email Marketing
Although not specific to Flodesk, email marketing frequently yields a strong return on investment, with some analysts citing an ROI upwards of $36 for every $1 spent (stats vary by industry and data source). If you combine well-segmented, visually engaging Flodesk emails with best practices for deliverability, you may see a favorable ROI relative to other marketing channels.
User-Reported Deliverability (Flodesk)
That 99% figure occasionally cited in user discussions is notably high. Realistically, your unique deliverability rate will be shaped by email content, audience, sending frequency, and domain reputation. Still, the anecdotal data points to a robust sending infrastructure on Flodesk’s part.
Understanding these statistics—industry-wide and user-reported—can help you identify areas to improve, whether refining your segmentation methods or verifying domain authentication. Even the most design-rich emails won’t succeed if you miss the core deliverability fundamentals.
Frequently Asked Questions
What is Flodesk?
Flodesk is a platform designed to help businesses create visually appealing emails and marketing materials. It offers tools for email design, automation, and analytics.
Do I need a website to start growing my list and making money?
No, Flodesk does not require a website to grow your email list and generate income. Flodesk provides forms and other features to collect emails directly.
Are there email and sales page templates available?
Yes, Flodesk offers a variety of award-winning templates designed for ease of use and customization.
Does Flodesk have analytics?
Absolutely, Flodesk provides robust analytics to track the performance of your emails, helping you understand subscriber engagement and optimize future campaigns.
Are forms, email, and e-commerce seamlessly integrated?
Yes, Flodesk integrates seamlessly across forms, emails, and e-commerce, creating a unified marketing experience. Flodesk just integrated with Squarespace: Watch this on Instagram.
Does Flodesk charge a platform fee on Checkout transactions?
Flodesk does not charge a platform fee on Checkout transactions.
Where can I learn more about how to use Flodesk?
For more information, visit Flodesk University for educational resources on maximizing the platform's capabilities.
Can I contact someone from your team?
Yes, Flodesk's support team is accessible for queries or assistance via their contact page or support email.
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