Updated: Mar 31, 2022
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Are you ready to take Pinterest SEO to the next level? If you want to rank number one on Pinterest, then you need to follow these simple steps.
Pinterest is a visual social media site where users share pictures and pin them to their boards. The site has over 400 million active users worldwide.
With millions of pins being shared every day, it's no surprise that Pinterest is becoming a major player in the eCommerce space.
In fact, according to Statista, Pinterest now accounts for 3% of global retail sales.
In this article, we will cover various Pinterest marketing strategies that will definitely rank your website and content on Google with compelling copy that converts. Here is a quick list of the steps to keep in mind through this article:
Create a Pinterest Strategy
Build a Brand Profile
Pin Images That Convert
Promote Your Pins to Grow Traffic
Work with Influencers to Gain Followers
Find Out Who's Following You
Engage In Conversations
Analyze Data To Learn More About Your Audience
Please note that this is not going to be a cookie-cutter content marketing strategy you will apply and get results overnight, this will take Google Analytics and Search Console monthly to quarterly reporting to determine the ranking factor for your visual content.
The type of content you will publish will need to be amazing content and valuable content that will make your blog content, amongst others, stand out and rank on the search algorithm also known as SERP (Search Engine Results Pages).
Search queries are the keywords that will that your social media profiles to the top of the SERP when they are looking for your products and services. You can also compare notes from this PageRank Wikipedia page to learn how ranking on Google works.
Source: We Don't PLAY Podcast
How to Use Pinterest SEO for Keyword Research
Let's define Pinterest SEO before we start breaking these steps down.
Pinterest SEO is the process of optimizing your Pinterest Business account for maximum search visibility. This includes things like adding images that will attract people to pin them on Pinterest, making sure you have a good description in your title tags and using keywords in your descriptions.
Pinterest SEO is an effective way to get your website ranked higher in search engines like Google, Yahoo, Bing, and others. This is an internet marketing technique that involves using keywords in your title tags, descriptions, and meta tags. This helps search engines find your website when someone searches for those specific keywords.
There are various factors to consider when applying content to the visual search engine. For example, pinning for mobile devices, desktop, and tablet users will increase your ranking factors amongst other high-quality content when people are looking for a great user experience with internal links, clickable images, and videos. This gives relevant content more watch time because it contains the target keyword.
These are the quick factors to keep in mind when using Pinterest SEO for Keyword research. Check out this list post below:
Search for keywords that you want to rank for in Google.
Look for related terms that people use when searching for similar things.
Find out how many times these words appear on other websites.
Find the most popular pages on those sites.
Create content around those topics.
You can also take a look at our recent article on how to make money for your business using SEO today.
How to Rank Your Content on Pinterest & Google
Use the search engine optimization model for your digital content including blog posts, podcasts, ebooks, and videos when creating compelling visual content that can be repurposed from social media channels.
These best practices will, in turn, become rich pin media content for your viewers. They will be using long-tail keywords with search intent on the search bar to find relevant keywords, basic keywords, or authoritative content they can learn from to take the next step.
Search Engine Algorithms are core updates made by developers which will have development cycles that include regular adjustments which are vital for your content's visibility.
SEO Basics are fundamental just as a knowledge base because you will need to build content that has high topic relevance to monthly users.
Fun Fact: There are 1.9 billion websites in the world today but we have 10 results per webpage on Google and unlimited results on Pinterest ranked based on expertise, authority, and trustworthiness.
Why is Pinterest SEO important to your blog traffic?
Here are some quick facts you should know about SEO in general. I put together a list of important decisions to factor in when you start building content in 2022.
According to Cisco, online video will make up 82% of all online traffic by 2022
55% of all Google search results contain at least one video.
It's estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services online.
Did you know videos can boost organic search traffic to your website by 157%?
In fact, 89% of US pinners use Pinterest to research purchasing decisions.
Data shows 82% of users browse Pinterest on mobile.
40% of Pinterest users have a household income of $100k or more.
If you're looking just at Millennials, 50% have a household income of more than $75k or more.
Pinterest referral traffic has a higher Average Order Value ($58.95) than Facebook ($55.00). 5% of all website referral traffic comes from Pinterest.
This is very important to know because it applies to focusing on the keywords for SEO on an original post. Evergreen topics are the biggest factors to consider when building Pins with a Pin description, boards, campaigns, and long-form content that can be repurposed across social networks.
Your online presence is important to your viewer so make the user experience as memorable as possible to drive tons of traffic to your Pinterest profile, SEO webpages, and digital real estate. Your original post can go far when it can be digested as evergreen content having the basic keyword and longtail keywords added through your keyword research to match the searches you're looking for.
Google products like Google Lens, Google Business Profile, Google Analytics, Google Search Console, Google AdWords, and Google Lighthouse, just to name a few, can take your business from a start-up idea to an advanced guide for your business online when you are being searched for a solution online.
You can learn more about Pinterest SEO from Search Engine Journal for your reference.
Is Pinterest Good for SEO?
Pinterest makes a great addition to an SEO strategy because it allows business owners to specifically target products.
Using blog posts with Rich Pins shows tremendous success in discoverability years after it has been published when you apply SEO correctly.
If you're still wondering how to use Pinterest SEO, sign up to our mailing list to get the best tips that will help you rank up the search algorithm with search terms that mean the most to your business.
Fun Fact: The half-life of a Pinterest Pin is 105 days. Out of 365 days, you can easily outrank your competition with one Rich Pin per week, using Pinterest SEO in its full capacity.
Pinterest SEO Step-by-Step Guide
1. Create a Pinterest Strategy
These are the ultimate guides and steps that will turn your social media platforms into referral external links when you have the right Pinterest SEO strategy applied for a dedicated user experience. Blog posts, podcasts, e-books, infographics, just to name a few, will be found from writing the best Pin description that meets the search queries needs.
Keep in mind that having a strong strategy will depend on the strength of your destination links where people can find compelling content, helpful resources, and a strong call-to-action that will enable expertise, authority, and trust from your post.
This can be accomplished successfully when your campaigns have the SEO basics applied with long-tail keywords that match your target audience's needs which is the core foundation for your blog rank, podcast rank, just to name a few. SEO blogs with Rich Pin quality will turn your evergreen content into authoritative content over time.
The results you should see, in no time, will be an uptick on Google Search which ultimately makes your content visible and Pinterest could send signals to Google within the search network.
2. Build a Brand Profile
Most people don't know this but your "best" video pins could be mixed up in a sequence to create a video content reel that loops at the top of your Pinterest Business profile page. This can also be done as a video post on your Google Business profile.
Your brand is important to the consumer because it sets your content apart from the rest when your logo, keywords, and call-to-action statements are clear and concise when they are searching for your content using key terms oon Google, Pinterest or YouTube.
The results they will get will be internal links that could send them down a rabbit hole with other internal linking board titles, blog posts, or core posts that satisfies the searcher's intent.
There are different types of boards you can use including:
Public Boards: Here is a publicly accessible board section that users can find on your profile from the board titles displayed.
Secret Boards: Only you can see your secret boards. People who you invite can see the secret boards and Pins but it will not appear in your home feed, in search, or anywhere else around Pinterest.
3. Pin Images That Convert
You can use platforms like Canva, Visme, or other marketing tools to build infographics and compelling images that have a solid call-to-action they can take after coming across your post for the first time.
This could potentially lead to incoming links that can be referenced when you are building your social media marketing plan.
A social media marketing team can give you high-level insights on how to structure your content for visual aid but without the SEO basics, your content will not be able to rank easily on Google.
4. Promote Your Pins to Grow Traffic
Using a strong marketing campaign on Pinterest will give you a head start in building email campaigns that will result into more leads, social platforms, and evergreen content they can binge on.
Pinterest has a powerful advertising marketing tool you can use to increase your paid traffic which, in turn, adds value to the search network and ultimately ranks your visual content on Google in a quicker succession.
Alternatively, you can use Google AdWords to boost your Google Business Profile past the organic search results and send your audience to a blog post topic, for example, to give them the best experience your brand can offer.
5. Work with Influencers to Gain Followers
This a quick fix where you should be able to consider doing your research on the influencers you want to collaborate with using HypeAuditor.
Here is where you can get access to people in your niche who can promote your products and services on their platforms which you repurpose to Pinterest hence sending signals to Google due to domain authority benefits.
6. Find Out Who's Following You
The best practice for building communication workflows on the visual search engine is to follow your competition, leave engaging comments on other people's Pins where they can react to your post or find your post helpful.
This can give you an idea of who's following your profile knowing that your are creating a cluster of topics and related content pieces that keeps your niche audience in the mix with your Pins, blogs, podcasts, or video content, for example.
Ultimately this improves your visual platform with off-page SEO juice as reffering links back to your domain as the "blog topic".
7. Engage In Conversations
If you have an e-commerce store, for example, selling your products while using rich Pins to create a carousel, video, or static image, will begin to appear in the home feed or category feed of the pontential consumer.
This can come from a blog post topic they thought about or were referred to at some point.
You can include text as an overlay on your images which gives your Pins more context and a higher click-through-rate overall.
8. Analyze Data To Learn More About Your Audience
Learning Pinterest can be daunting as a business owner or beginner, to start with, but when you are able to understand the content hubs from the search engine's workspaces and dashboards, you will be able to determine your ideal audience, including age, gender, device, interest, keywords, and location.
There will be a comprehensive masterclass released with video content to help you make your content visible. We will be diving into the Google Analytics and Google Search Console dashboard with support from case studies that will show yoou how to run a successful advertising campaign with Pinterest SEO.
You can join the waitlist by clicking on "SEO Training" or "SEO Masterclass" below to get access.
Here is a snapshot of how we made over 1 Million impressions on Pinterest in less than 2 years.
You can gain the same results too when you take the Pinterest marketing course to learn Pinterest marketing strategies from A-Z.
If you want to get tons of traffic to your SEO blogs, podcasts, Rich Pins, and search network, you will need to save this article for future reference as you rinse and repeat these steps. The search algorithm always changes like meta descriptions, for example, but what stays constant is your on-page SEO strategy with clear quality content that is accessed from the search bar using long-tail keywords that convert when you have internal linking added to your copy or content marketing.
Social Media Accounts are great as follow links to your evergreen content or video content which sends positive signals to Google when you post content on Pinterest.
If you are running campaigns for your business, Pinterest will be a great return on investment.
Sign up for the SEO Training where you will have access to the SEO Masterclass with fresh perspectives on how to use SEO with or without Pinterest to explode your traffic, leads, and sales revenue this year. This Masterclass is packed with resources, templates, and video tutorials to help you scale when using the advanced guide for SEO.
Hope this step-by-step utlimate guide helped and gave you a clear understanding with a key takeaway as the core concept for your content.
Answer the poll below or connect with me if you have any questions and lets get you started the right way for Pinterest SEO.
Feel free to listen to the latest episodes from the We Don't PLAY podcast show with over 240 episodes to binge listen to about SEO best practices, interviews, tips & tricks in 2022.