Updated: Mar 31
Welcome to my world! 🌎
Are you ready to take Pinterest SEO to the next level? If you want to rank number one on Pinterest, then you need to follow these simple steps.
Pinterest is a visual social media site where users share pictures and pin them to their boards. The site has over 400 million active users worldwide.
With millions of pins being shared every day, it's no surprise that Pinterest is becoming a major player in the eCommerce space.
In fact, according to Statista, Pinterest now accounts for 3% of global retail sales.
In this article, we will cover various Pinterest marketing strategies that will definitely rank your website and content on Google with compelling copy that converts. Here is a quick list of the steps to keep in mind through this article:
Create a Pinterest Strategy
Build a Brand Profile
Pin Images That Convert
Promote Your Pins to Grow Traffic
Work with Influencers to Gain Followers
Find Out Who's Following You
Engage In Conversations
Analyze Data To Learn More About Your Audience
Please note that this is not going to be a cookie-cutter content marketing strategy you will apply and get results overnight, this will take Google Analytics and Search Console monthly to quarterly reporting to determine the ranking factor for your visual content.
The type of content you will publish will need to be amazing content and valuable content that will make your blog content, amongst others, stand out and rank on the search algorithm also known as SERP (Search Engine Results Pages).
Search queries are the keywords that will that your social media profiles to the top of the SERP when they are looking for your products and services. You can also compare notes from this PageRank Wikipedia page to learn how ranking on Google works.
Source: We Don't PLAY Podcast
How to Use Pinterest SEO for Keyword Research
Let's define Pinterest SEO before we start breaking these steps down.
Pinterest SEO is the process of optimizing your Pinterest Business account for maximum search visibility. This includes things like adding images that will attract people to pin them on Pinterest, making sure you have a good description in your title tags and using keywords in your descriptions.
Pinterest SEO is an effective way to get your website ranked higher in search engines like Google, Yahoo, Bing, and others. This is an internet marketing technique that involves using keywords in your title tags, descriptions, and meta tags. This helps search engines find your website when someone searches for those specific keywords.
There are various factors to consider when applying content to the visual search engine. For example, pinning for mobile devices, desktop, and tablet users will increase your ranking factors amongst other high-quality content when people are looking for a great user experience with internal links, clickable images, and videos. This gives relevant content more watch time because it contains the target keyword.
These are the quick factors to keep in mind when using Pinterest SEO for Keyword research. Check out this list post below:
Search for keywords that you want to rank for in Google.
Look for related terms that people use when searching for similar things.
Find out how many times these words appear on other websites.
Find the most popular pages on those sites.
Create content around those topics.
You can also take a look at our recent article on how to make money for your business using SEO today.
How to Rank Your Content on Pinterest & Google
Use the search engine optimization model for your digital content including blog posts, podcasts, ebooks, and videos when creating compelling visual content that can be repurposed from social media channels.
These best practices will, in turn, become rich pin media content for your viewers. They will be using long-tail keywords with search intent on the search bar to find relevant keywords, basic keywords, or authoritative content they can learn from to take the next step.
Search Engine Algorithms are core updates made by developers which will have development cycles that include regular adjustments which are vital for your content's visibility.
SEO Basics are fundamental just as a knowledge base because you will need to build content that has high topic relevance to monthly users.
Fun Fact: There are 1.9 billion websites in the world today but we have 10 results per webpage on Google and unlimited results on Pinterest ranked based on expertise, authority, and trustworthiness.
Why is Pinterest SEO important to your blog traffic?
Here are some quick facts you should know about SEO in general. I put together a list of important decisions to factor in when you start building content in 2022.
According to Cisco, online video will make up 82% of all online traffic by 2022
55% of all Google search results contain at least one video.
It's estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services online.
Did you know videos can boost organic search traffic to your website by 157%?
In fact, 89% of US pinners use Pinterest to research purchasing decisions.
Data shows 82% of users browse Pinterest on mobile.
40% of Pinterest users have a household income of $100k or more.
If you're looking just at Millennials, 50% have a household income of more than $75k or more.
Pinterest referral traffic has a higher Average Order Value ($58.95) than Facebook ($55.00). 5% of all website referral traffic comes from Pinterest.
This is very important to know because it applies to focusing on the keywords for SEO on an original post. Evergreen topics are the biggest factors to consider when building Pins with a Pin description, boards, campaigns, and long-form content that can be repurposed across social networks.
Your online presence is important to your viewer so make the user experience as memorable as possible to drive tons of traffic to your Pinterest profile, SEO webpages, and digital real estate. Your original post can go far when it can be digested as evergreen content having the basic keyword and longtail keywords added through your keyword research to match the searches you're looking for.
Google products like Google Lens, Google Business Profile, Google Analytics, Google Search Console, Google AdWords, and Google Lighthouse, just to name a few, can take your business from a start-up idea to an advanced guide for your business online when you are being searched for a solution online.
You can learn more about Pinterest SEO from Search Engine Journal for your reference.
Is Pinterest Good for SEO?
Pinterest makes a great addition to an SEO strategy because it allows business owners to specifically target products.
Using blog posts with Rich Pins shows tremendous success in discoverability years after it has been published when you apply SEO correctly.