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Pinterest Marketing Strategy: SEO Guide

Updated: Jun 30, 2023

These best Pinterest marketing strategies you are about to read will change your life completely!



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7 Pinterest Marketing Strategies You Need to Know in 2022
Pinterest Analytics Dashboard - Work & PLAY Entertainment



The difference between Pinterest Marketing and other social media best practices, like LinkedIn, YouTube, and Google My Business, is that Pinterest is more of a visual platform where the user has to provide a guided search to get their content seen on the main search feed. Other social media platforms like Facebook and Instagram are free and allow for direct posting to the site.


In this article, we will cover the 7 Pinterest Marketing Strategies You Need to Know in 2023 including the following steps:

  1. Complete your Pinterest Business profile

  2. Create your first 5 boards

  3. Determine your content strategy

  4. Create a branded content campaign

  5. Track your success and metrics

  6. Keep in mind the style of your content

  7. Optimize your pins for maximum exposure



Small business owners can use the popular social networking site, Google My Business, to connect with their customers organically using Geotagging.


GeoImgr is a simple web tool for geotagging photos. JPG photos can contain geo-location information saved in the EXIF header of the image file. These contain keywords, alternative text, metadata, and LSI content that converts organically.

Here are some statistics to look into about Pinterest Business:

  • 85% of pinners say that they start a project by going to Pinterest first.

  • 98% say they have tried new things using the platform

  • 89% use it for purchasing inspiration

People are using Pinterest because they have a problem and they want you to solve it. Read more about Pinterest Business on their official website.



How does Pinterest advertise to promote products and attract customers?


Pinterest is a visual search engine, but it still follows the same principles as other social media platforms. Pinterest is a place where people go to find purchasing ideas, inspiration, and information. The best way to use this site for marketing purposes is by using keywords correctly and by providing quality content to attract followers. You can use Pinterest for building your brand and content strategy as a reverse engineering process.


Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. Here is why:


  1. Pinterest is different from other blog traffic tools because it is an image and video-sharing platform. Use Lumen5 for the best experience and turn your blog into a video.

  2. Social media platforms work instantly, but the downside to that is that they are pay-to-play and there can be added complications with ads in relation to Facebook and Instagram specifically.

  3. Pinterest offers affordable advertising for businesses looking to reach a specific audience, as well as a unique opportunity for bloggers seeking to get more traffic, build their email list, or grow an engaged community.


Some of the very best methods to market your business through the use of Pinterest are by adding relevant keywords related to your products and services, and by aligning them with the interests of your customers.


Related:


You can also use the popular Pinterest app to create a visually appealing website for your business. Pinterest is a great way to build your online presence. If you want to get more traffic to your website, you need to make use of some of the great tools that are available on the web.


You can also find a lot of great ideas for your website by using some of the great online community tools that are available.




Pinterest marketing strategy for social media marketing


The best way to start using Pinterest is by joining the Pinterest Marketing class. We provide a step-by-step plan to help you create a successful Pinterest strategy for your business.


The very first thing you need to do is create an account on the popular social networking site, Pinterest. Once you've created an account, you'll need to enter your email address and password. Next, you'll need to select a unique photo for your business page.


Make sure that your website has a complete profile of yourself and what you do. Your website will be more successful if you include the right keywords in your title tags and meta descriptions. A great way to get more traffic to your website is to use a great picture for your website. Upload a photo of yourself with your keywords in your file name, as a start.


Pro Tip: Make sure your filename has the same keywords described in your content.

Pinterest Marketing Strategy in 7 Simple Steps

1. Complete your Pinterest business profile

The purpose of the keyword-optimized profile is to provide intent information on different ways to use Pinterest for a business and also, provide guidance on which type of pin works best in different contexts. In your business profile, you will need to claim your website in order to see results like the screenshot above.


It's important to note that it's not just your pins that need keywords, but the title of your board, description, and even comments. You can choose up to five showcase boards for your profile which is a great place to feature a product or service. It's important to engage with followers and respond to comments in order to take customer service a step further.


There are many benefits to being active on Pinterest, such as being able to reach more potential customers by having a large social media following. By keeping your account updated with the latest trends, you will be able to share your company with more people.


2. Create your first 10 boards

How many pins should you create for a single blog post? There is no straightforward answer to this question. Experiment and see what works best for you, but try not to create so many pins that it would be overwhelming to your followers. If your followers can’t keep up with the content, they might stop following you.


Use these 10 boards as mood boards for your business with different personalities and brand archetypes that you serve with. It could be ideas, tips, how to use your products, or related questions frequently asked.


People should prioritize their time to tasks that matter. Pinning a lot of pins is something that people can easily automate and save a lot of their valuable time. To have a successful pin, people should make sure to include text, an image, and branding. The best ratio for a pin is 2:3 or 1000px x 1500px and the best size for the image is vertical.




3. Determine your content strategy

The difference between engaging with followers and influencers is that you can personally interact with influencers while engaging with followers is more of a one-sided endeavor. This means that when you engage with influencers, you may have the opportunity to promote your content to their followers. When working on your brand's influencer relationships, it is important to follow them, engage in conversation, and ask for collaborations if possible.


There are many ways to engage with followers and influencers. Some include: commenting on followers' pins, setting up group conversations, and taking the time to address individual comments.


Content pillars are a "set of three to five related types of content that your company will consistently produce, amplify, and create content for on social media." They can be an effective way to make sure the content on social media stays relevant. There are four types of rich pins: Product Pins, How-to Pins, Article Pins, and App Pins. The pins provide more information about what is being pinned from pricing to map locations.



4. Create a branded content campaign

While the strategies of engaging with followers and influencers and growing your reach are similar, there are a few key differences between the two. Engaging with followers and influencers often means following their social media posts, re-pinning their pins, or leaving comments. This strategy is useful for building relationships as it is a two-way street. On the other hand, when it comes to growing your reach this typically refers to finding new ways to expose one's brand to a wider audience by reaching out to influencers.


Some ways to engage with followers and influencers are to comment on their pins, reply to comments, and direct message people who have liked or repinned your images.


The difference between "Google" and "within the app itself" is that Google is a search engine while the app itself is within Pinterest.


5. Track your success and metrics

There are two ways to "claim" your website on Pinterest - either by clicking the Claim button in the left-hand menu or by adding a meta tag to your HTML code. The first way to claim is done from the lefthand menu where you'll see "Claim" in the bottom-left corner. Clicking this will open up a window where you can enter your email address and claim it on behalf of your business. Adding a meta tag is more technical, and you can contact us via Flaev Beatz's LinkTree to schedule a branding session with me.


You need to click on the "Claim" link in the left-hand menu to get started.

Some ways to create content that is unique and fun are to use popular blog posts, express yourself, and share other people's content. Other tips include creating boards with a common theme that you can use to store your other visual content. You can also promote your business by showcasing your personality on Pinterest.



6. Keep in mind the style of your content

The account's style is a mixture of templates and tips for good social media and blogging.


If you want to get more visitors to your website, make sure that each time a visitor comes to your site, they find what you want them to find. It's best to use images that are visually appealing and interesting.



7. Optimize your pins to maximize exposure

Blog posts are published on a blog to inform the readers about a particular topic. Blog content is more interactive and focuses on providing solutions or ideas rather than just information. Blog posts can be used to draw attention to an event, promote a product, or just provide general information. Blog posts generally do not have graphics and require the reader to click through links in order to see images in their original size or enlarge text. Blog content may use images, graphs, charts, or other visual elements in order to build awareness.


There are a variety of ways to create interesting images for your blog. This includes vertical graphics that stand out in someone’s feed, engaging with followers by commenting on their pins, creating rich pins with extra information about your website, and making sure these pins stand out in someone’s feed.


  1. Make popular images that are not similar to other pins so they will be seen as unique and noteworthy.

  2. Use the Pinterest search bar to find more like-minded brands to follow in order to get their pins seen by their followers.

  3. Re-pin other pinners’ pins who are in your niche but have a smaller following than you do because this will help you grow your account's followers organically while also expanding your own following.

  4. Pin consistently to build active business relationships with new and returning visitors.


A board is a space on Pinterest where you can "pin" your favorite links to different topics. You can pin boards for any number of topics and interests from books, to recipes, to design inspiration. People generally find boards by following other people on Pinterest or searching for pins that they are interested in.


Profiles are also spaces on Pinterest where you can pin links but are typically used for personal and business use rather than broad topics such as hobbies or interests. People create profiles so they can promote their products and services with keyword-optimized pins and boards for longevity and organic reach.



What does a Pinterest marketing strategy do for business?


Sources describe different methods of what to do with keywords, like creating paragraphs for users or not keyword stuffing. All sources emphasize using keywords in your descriptions and aiming for high traffic, like on your blog.


Pinterest advertising is a great way to grow your business through the power of social media. You can make a lot of money as a business owner by using Pinterest to promote your products and services. It's a great way to build your online presence and get new customers. You can also use it to market your products and services.


Pinterest Analytics is a free tool that helps businesses measure their marketing success on Pinterest. You can use it to track where traffic is coming from, what Pins are most popular, and which Pins generate the most clicks.


Pinterest Ads Manager is a tool for creating and managing ads for your business on Pinterest. You can create ads, upload images, schedule them in advance, and choose targeting preferences to get your ads in front of the right audience at the right time.


Pinterest Analytics is a newer feature for business accounts, and the only way to see how your marketing is working in real-time. It allows you to see which strategies and content work, so you can constantly improve your marketing. You can also track the most popular pins and boards, as well as when your pin was viewed.



Conclusion: What's Next for a Pinterest marketing strategy?


One of the benefits of using Pinterest Ads Manager is that it gives you analytics and the ability to track your Pins. They should be used to analyze what you're doing right and what you could be doing better.


In other words, your Pinterest Marketing success highly depends on the best practices you apply on a consistent basis.



Looking for more Pinterest episodes on our podcast? Listen to our latest episodes on "We Don't PLAY" podcast on our website and type "Pinterest" in the search bar for all the episodes.


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