Updated: Mar 31, 2022
If you are ready to attract people using Pinterest in marketing to inspire new potential customers and make a dynamic long-lasting impression with a Pinterest marketing strategy, then you have come to the right place.
You will be able to get tips in Pinterest marketing that will save you time and money daily. A Pinterest marketing strategy 2021 plan with a Pinterest marketing expert like Favour Obasi-ike will help you.
Hint: You can earn up to 30% as a Pinterest marketing affiliate with my Pinterest Marketing course here. 📈
My challenge to you is that you read this new blog about Pinterest business marketing important tips and apply every advice given to you and I promise that you will fully understand how to use boards, build a captivating Pin, optimize your Pinterest profile, and have a new found love for Pinterest which will make you come back for more easy tips because you are taking the right steps to use SEO which places SEO matters with optimal success click-through-rates results daily. These results will drive the money you need to sustain yourself and the work you need to get done with Pinterest ease.
In this article, we will discuss how to use the best Pinterest marketing strategies that help your brand make money, increase awareness and sales revenue by applying search engine optimization best practices with Google Analytics and Google Search Console performance reports and more, by indexing your webpages for Google. We will be able to answer these five primary questions like:
What is Pinterest SEO marketing?
How do I learn Pinterest for marketing?
How do you do SEO on Pinterest?
How to maximize exposure on Pinterest
How to promote your website on Pinterest
The main question of the day is how to master Pinterest SEO with the right business strategy that business owners can apply, both for a female business or a male business (hint: Pinterest has an algorithm named "Pixie" that can scan your images, video, and text) and in this new blog, you will understand how to use rich Pins that build time management processes that become the ultimate goal to creating the best experience for your user who is at the beginning of his or her buyer's journey. So let's break a Pin down.
Listen to We Don't PLAY Podcast on your favorite podcast station.
What is Pinterest SEO marketing?
Building a Pinterest marketing strategy is a vital piece of the bigger puzzle where you combine search engine optimization and content worthy posts that are inspiring, needful, and relevant, both on-page and technical SEO, when publishing a Pin on Pinterest. This means that when you are ready to publish content relevant to your Pinterest pin or group boards, you should always remember to make use of the Pin title, description, alt text, and destination link provided to you for maximum engagement on your Pin.
Taking a quick dive into the LIVE! & Replay rooms in the Pinterest & SEO Marketing club on the Clubhouse app is a great start to take your Pinterest marketing strategy to the next level with applied techniques that work in 2021, and even 2022 forthcoming because of the regular updates that Google makes daily (another hint: Google updates their algorithm at least 8 times a day so it's a good reminder for you to always think how new bloggers with new content can have a chance to display their best work out on the Google SERP).
Applying a Pinterest SEO strategy with the user experience in mind and respect to the valuable content you are delivering to your audience using a search query.
How do I learn Pinterest Marketing?
There are various ways of learning how Pinterest marketing works knowing that where you Pin your content starting with this Pinterest marketing course which will save you on time and money in the long-run.
The beauty of Pinterest is that the half life of a pin is 3.5 months compared to Instagram which is 19 hours. You can read this article here to learn more about that.
You don't have to be an expert in all of them - just pick one or two that interest you and start using them! Don't forget to connect your Google Analytics & Google Search Console as you build your digital marketing structures. This is a kickstarter for greater reach and successful milestones in inspiring your buyer's journey every time they connect with you.
Use these following essential checklist pointers to stay in check with your audience:
Sign up for a Pinterest Business account
Optimize your Pinterest profile, description, pins, and boards
Use bright colored images and videos
Name your files with seed & long-tail keywords
Apply commercial, navigational, and transactional keywords
Add hashtags to your content for brand and niche reach
Comment on user profiles
Follow, engage, and interact with similar accounts.
Use social media best practices.
The most important thing about any social media platform is engagement. Engagement means interacting with other people on Facebook (Facebook Podcasts now available), Twitter, Instagram, etc., so it’s essential to find ways to get users interested in what you post. The easiest way to increase engagement is by posting interesting and informational images and videos. Another word for it is for "edutainment purposes".
How do you do SEO on Pinterest?
The beginning of Pinterest starts with the foundation of Search Engine Optimization in mind. When you master Pinterest SEO, your website will start doing significantly better with easy tips that will take your content and visibility reach from zero to 80% of weekly Pinners having discovered a new brand or product on Pinterest.
Pinterest Search goes a long way when you use "Pixie" (the Pinterest algorithm) and apply rich pins with in-text graphics applied with keywords as you speak and build generated captions across your social media platforms. When you are publishing content, always focus on the following key elements:
Destination Link (with targeted keywords)
Most Relevant Pinterest Board
Favour breaks down how to apply image and video SEO with best practices in the SEO Masterclass waitlist where concepts are broken down with actionable steps that you can use SEO for your audience's best user experience.
The fact that there are over 200 billion pins saved on Pinterest (Pinterest, 2019) tells you that you can reach out to at least 1 percent of the audience with important tips that they can save for later and act upon as an informed decision.
Related: Looking for a free Pinterest Audit Checklist? Book an appointment today to get started with your business strategy.
How to maximize exposure on Pinterest?
Research studies states that marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.
Another nugget for you - Use email marketing with FloDesk today, courtesy of Work & PLAY Entertainment as a reverse engineering process when you start to think about building growth and brand awareness at a competitive rate.
How to promote your website on Pinterest
For a female business, a male business or even a creative business will take time, thinking, building resources, and more importantly money (which is why I saved this point for the last), which makes you master Pinterest marketing basics as business owners to achieve the level of success you plan to achieve using the following steps:
Claim your Pinterest Business account
Connect your website to Google Analytics
Connect your website to Google Search Console
Connect the Pinterest Tag to your website
Publish rich pins (articles, apps, recipes) to your Pinterest boards
Research seed and long-tail keywords for your online content
Run Pinterest advertising campaigns with researched keywords
Just to name a few skills you can acquire, this a great start to building a strong online presence with at least 33 percent referral traffic to your website.
To sum up everything that has been stated so far, start the Pinterest Marketing course today with the right Pinterest marketing tools for your business success and start tailoring your online content the right way with the best strategies that work even for 2022.
I hope you understood the main elements that will be your core foundation for your Pinterest marketing journey. This is only the beginning but it is the best way to get started for Pinterest search and Google search overall. This is vital for new bloggers, creators, entrepreneurs, or business owners who want to see a dynamic and significant increase in traffic and relevance.
Get ready for the next article where we will dive deeper but before we get there, start the Pinterest Marketing course 2021 best practices to stay ahead of the curve.
In turn, it helps boost your overall online social media presence to a premium standard. I have been speaking about this in my founded Pinterest & SEO Marketing Club on Clubhouse.
Feel free to read Favour Obasi-ike's featured article on HelloWoofy about how to use Clubhouse and Pinterest for small business owners. They also have a new integration to Pinterest API which are considered one of the lucky few.
Bonus: Case Study Example
This is a 7-day report from UberSuggest showing that our website organically gains at least 550 estimated visits per week. That's a strong ideal clientele that need help and questions answered, so we focus on them as we expand.
Use this UberSuggest Chrome extension to find keyword ideas for your business.
The screenshot above shows keyword ideas for the term "skin care" with a focus on looking for content ideas that can be created for the skin care business.
If I was to build articles for this term, I would look more intently at the Volume, CPC, and SEO Difficulty for now and choose long-tail keywords like "best skin care products" for example, and build a list of products that are considered "best" with evidence and media proof.
This goes a long way because Google will recommend your product listing and webpage knowing that you are answering questions like "can skin care products cause eczema" and such to build expertise, authority, and trust.
Hope this helps! 😃 Join the Free SEO Marketing Masterclass Waitlist for more insights. If you still need time, feel free to join the Pinterest & SEO Marketing club on Clubhouse and read more on how to play music on Clubhouse, creatively as a business curator with Pinterest rooms available in the replay section.