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Design Social Media Images Tool on the Pinterest App Network for Visual Search using Pin Designs

Updated: Mar 31, 2022

Pinterest is a visual search engine inspirational platform because you can design and download Pinterest images straight to your phone or personal computer. Using the right keywords, you will find the right types of images as visual content to file your inspirational boards on Pinterest as a search engine. By the end of this article, you be able to experience pin images with strong marketing backgrounds!

Here's what you will learn by the end of this article:

  • Learn how to display Pinterest images on your audience's timeline feed

  • Lean how to use Pinterest Marketing for your business with minimum size efforts

  • Learn how to use Google & Pinterest Analytics better

Steps to use Pinterest Business

Image Size Specifications

Pinterest published their image and video size specifications for the best content experiences on the app using their guidelines provided above. These are main aspect ratios that will help the end consumer benefit when using this on their mobile phone, desktop, or tablet based on design.

The main aspect ratios that are discussed range from 2:3 ratio sizes to 16:9 video specifications. This must have the highest-quality image known as a "rich pin". This is the main core value of the claimed Pinterest Business account because you are able to attract your audience through your curated feed. No matter the minimum size to maximum file size you specify on the photo, the ultimate goal is to draw your file type of image with a larger image mentally while a user may stream photos, including header photos.

Bonus: Facebook Sizes

With 1.18 billion monthly active users, Facebook is the world's largest social network . One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.

One thing to remember when choosing your photos is that there is a difference between how things will display on your personal content feed and how things will display in a user's newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Image Guidelines

1. Must be at least 180 x 180 pixels.

Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.

Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Business Page images will be cropped to fit a square.

Content will only appear on your Facebook timeline, but it is a lot bigger than the profile picture, which gives you more freedom to choose something creative. Where your profile picture might be a good choice for a picture of you, or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Appear on page at 820 x 312 pixels. Anything less will be stretched.

2. Minimum size of 400 x 150 pixels.

Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.

For best results, upload an sRGB JPG file less than 100 KB.

Images with a logo or text may be best as a PNG file.

Business Page dimensions are exactly the same as personal accounts.

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers' News Feeds though with the decrease in organic reach, it's unlikely that everyone will see your post.

The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

3. Recommended upload size of 1,200 x 630 pixels.

Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).

Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).

Another great tool in your Facebook belt is the ability to share a link. It's very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

4. Recommended upload size of 1,200 x 628 pixels.

Square Photo: Minimum 154 x 154px in feed.

Square Photo: Minimum 116 x 116 on page.

Rectangular Photo: Minimum 470 x 246 pixels in feed.

Rectangular Photo: Minimum 484 x 252 on page.

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Pinterest Size Guidelines

Pinterest can be an amazing social tool for driving referral traffic to your site. This is mostly due to the fact that 90% of Pinterest pages are external links. So, it's very important for you to make sure you're optimizing your Pinterest page regularly and using proper image sizes for your boards and pins.

When setting up your Pinterest account you have the option to do so using Facebook, Twitter or email. If you choose Facebook or Twitter, Pinterest will pull in the profile image that you have set there.

If you're using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

1. Recommended size: 165 x 165 pixels

Maximum 10 MB.

Image types include: JPG and PNG for profile pictures.

When adding a pin to your board, it's important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that's square or one that will scale to be even taller. Just remember to make sure you're creating large images because they add more value, not just because you can.

2. It's recommended to use an image aspect ratio of 2:3 to 1:3.5

Expanded pins have a minimum width 600 pixels, so to maintain aspect ratio, 900 px is the recommended height.

Creating boards is one of the most important things that you can do on Pinterest. It's important to make sure you're using an image that fits the size criteria perfectly. Not only is it important to choose a photo that is enticing to your audience, it's important to choose one that's relevant to that particular board.

3. 222 x 150 pixels (large thumbnail)

55 x 55 (smaller thumbnail)

Shows in feed: 470 × 174

Watch the Pinterest story pin visual below to learn "3 Pinterest Analytics Tips to Market your Business" here Work & PLAY Entertainment Pinterest Pinterest Marketing & Google Analytics: Pinterest Marketing is visually proportional to your intentional practice on how to display call-to-action strategies with different types of images on your relevant content boards.
When you use Google Analytics Google Search Console to your Pinterest Marketing strategies, you will be pivoting success stories with lookalike audiences.

Pinterest Marketing & Google Analytics

Pinterest Marketing is visually proportional to your intentional practice on how to display call-to-action strategies with different types of images on your revenant boards.

When you use Google Analytics & Google Search Console to your Pinterest Marketing strategies, you will be pivoting success stories with lookalike audiences.

Watch the Pinterest story pin visual below to learn "Social Media Marketing Tips using Google Analytics" here


Maximizing your Pinterest image files with a .png file version will help your visibility on Pinterest go a longer way. Start creating Pinterest stories that drive participation within your ecosystem.


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