Updated: Apr 20
Clubhouse room conversations in the "Pinterest & SEO Marketing" room with Favour Obasi-ike and Geraldine Convento, the founder of Reverence Global as a brand strategist with over 14 years of experience. Here are the key takeaway notes:
What is a brand?
Over the years a brand used to be just a logo, but now, the term "brand" has expanded to the voice of the business with the way the business represents themselves through multimedia to create consistent communication techniques.
Expanding the voice of the business to build relationships that the end user can connect to.
How do you manage your brand, with experience from Reverence Global?
A lot of multi prolonged approach we take. Create an outreach on social media, journalists, and build an online presence that is up-to-date.
Important to be everywhere, also known as omnichannel marketing.
How to do the research: focus on the habits, engagements, and tactics of your end consumer.
What is the number one key element when nurturing a brand?
Being conversational and authentic
Elevator pitch isn’t always dependable; learn the full workflow
Understanding the end-game for both parties
What has your experience been with social media organic strategies when converting your loyal audience?
Overall message and website copy
Umbrella topic with subtopics that follow
SEO, Website, and Marketing Strategy