Clubhouse room conversations in the "Pinterest & SEO Marketing" room with Favour Obasi-ike and Geraldine Convento, the founder of Reverence Global as a brand strategist with over 14 years of experience. Here are the key takeaway notes:
What is a brand?
Over the years a brand used to be just a logo, but now, the term "brand" has expanded to the voice of the business with the way the business represents themselves through multimedia to create consistent communication techniques.
Expanding the voice of the business to build relationships that the end user can connect to.
How do you manage your brand, with experience from Reverence Global?
A lot of multi prolonged approach we take. Create an outreach on social media, journalists, and build an online presence that is up-to-date.
Important to be everywhere, also known as omnichannel marketing.
How to do the research: focus on the habits, engagements, and tactics of your end consumer.
What is the number one key element when nurturing a brand?
Being conversational and authentic
Elevator pitch isn’t always dependable; learn the full workflow
Understanding the end-game for both parties
What has your experience been with social media organic strategies when converting your loyal audience?
Overall message and website copy
Umbrella topic with subtopics that follow
SEO, Website, and Marketing Strategy
How do you spread it over time by not being random
Social proof: testimonials, reviews
Engage with trends
How important is visual appeal in branding?
CONSISTENCY IS KEY. When you have multiple fonts and colors, subconsciously it will be confusing. Start with a primary and secondary color. Use coolors.co to get your color scheme checked.
What does SEO have to do with branding?
Ranking on a search engine and keywords
Organic leads over time
Takes 2 months to years to rank
Diving deep into your niche
How the internet works: Links > title > content: Websites vs webpages: Priority with content
Using Pinterest for Business, what do you think the new and established brands have in common that is possible?
Access to the same content
Create boards on a specific thing
Curate a board more than established brands
What's more impactful in branding; content or delivery?
Content is important because of relevance
Delivery falls short > lack of time because of managing business and hiring professionals > minimal time to grow the brand’
Delivery is more important.
What's your number one advice for an aspiring brand creator?
Understand your target audience and what their needs are
Content value for the future
Ads will benefit when you have organic content
Build the online presence online
Click on profile and look at google reviews
Are your audiences targeted
Lead magnet / downloadable pdf
Types of engaging content you can share with your audience
4 follow up emails: 1st three to build relationship (with subtle links to buy)
Should brands limit themselves to one platform?
No! Your online presence is a holistic experience.
Limiting yourself to one platform is bad
Use LinkedIn & a website you own.