What You Need to Know About Search Engine Optimization (SEO)

Updated: Mar 31, 2022

SEO is an acronym for Search Engine Optimization.

What You Need to Know about Search Engine Optimization

Learn how to use SEO for your business in this article.

In this article, we are going to answer five questions:

What is SEO (Search Engine Optimization)
How do you do SEO for Websites
How much does SEO cost
How does SEO work
How do I get SEO on Google

What is SEO?

SEO (Search Engine Optimization) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Search Engines are programs that search for and identify items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.

Examples of Search Engines are Google, Yahoo! and Bing.

Before delving into the depths of SEO, you should first specify who you are branding for. That is, the people in your industry that understand what you are saying. These are your target audiences.

Once you know your audience, you will use the right keywords that they would be searching for on the internet.

A keyword in digital technology is a word used to classify or organize digital content, or to facilitate an online search for information.

How do you do SEO for websites?

Search Engine Optimization treatment is done to websites and blogs to improve their ranking. Ranking on search engines is highly based on the choice of appropriate keywords. In your SEO treatment, you should attack the keywords strategically.

There are several tactics that you can use in your SEO treatment, incorporating your choice of keywords. Use at least 100 keywords on your homepage for optimal SEO.

Your choice of pictures is an important tactic in SEO treatment. Use clear pictures, preferably watermarked, to maintain your branding. Using stock photos is good but even greater is photos that you own.

Use tools like GeoImagr to geotag your images. Geotagging helps people to find your images based on location.

When someone types a search query for images in a specific location, say Nairobi, your images are likely to appear on the search results, leading traffic to your website.

Something else you need to do is to add alternative text (Alt text) to your images.

Alt text is used to describe to search engines what the image is showing, allowing search engines to give users better results when performing an image search.

Alternate text is a great place to put relevant keywords to improve your website's search engine optimization (SEO).

Heading tags are the other tactic that boosts the SEO of a website. Heading tags are HTML elements used to define the headings of a page.

They differentiate the heading <h1> and sub-headings <h2> to <h6> from the rest of the content. You want to stick to h1, h2 & h3, because you will be telling Google that you have the information to explain what you are saying.

How much does SEO cost?

SEO is organic but the work is intensive, SEM on the other hand is Search Engine Marketing, which involves paid advertising.

How does SEO work?

The internet is full of crawlers that look for information. A web crawler is a relatively simple automated program, or script, that methodically scans or "crawls" through Internet pages to create an index of the data it's looking for; these programs are usually made to be used only once, but they can be programmed for long-term usage as well.

When you have quality SEO treatment, your content will be indexed on search engines like google, yahoo and Bing. Then integrate it with social media to increase traffic to your content. Remember that content is king. You must have quality content on your site to attract traffic to your website.

Use websites like Answer the Public, UberSuggest and Sparktoro to help you determine how you structure your SEO.

The ultimate goal of SEO is ensuring that your site appears high on the list of results. On page one on Google, Bing, LinkedIn, Twitter, Facebook and TikTok too.

The higher the cost per click, the lower the SEO difficulty which is at least by 40 (Shout out to Neil Patel), which is where you are supposed to be.

Learn Pinterest Marketing in simple steps - Sign Up!

How do I get SEO on Google?

Google Search Console enables you to measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results. This is a free tool from google and can do more than just gathering vanity metrics. For example, you can submit sitemaps and URLs for crawling so that they may be indexed on Google.

Learn how to set up your Google Search Console on Search Console Help or from Yoast tutorial.

Finally, there is a lot that SEO can do to amplify your business. These are just a few tips you can use to your advantage. If you want to learn more, you are in the right place.

Listen to We Don’t Play Podcasts now for more tips and tricks.

Start your 30-day trial to access our digital products and resources for your business needs.