Updated: Feb 15
Search engine optimization, also known as SEO, is an important consideration when building local SEO visibility and gathering important SEO data for your content when planning to rank on the SERP (Search Engine Results Pages).
The first question I am always asked when discussing SEO is, "How can you rank on the first page of Google?" or "How do you ensure you're taking SEO considerations effectively when using the best tools?" and my answer is always, "it depends on your consistency".
Related: Grab your SEO marketing tools with this 30-day free trial bundle.
There are dozens of SEO tools you can use today but this doesn't guarantee you automatically ranking on the first page. You will need to understand the search engines from your website first by taking note of what is important for your business and how you use your web content with images, videos, and audio, placing the best traffic-driving keywords that show accurate link metrics on your SEO paid tools. This applies to the following areas:
In this article, you will read universal SEO tips keeping in mind of the sudden Google algorithm update amongst the top competitive SEO metrics. You will have step guides that will help you organize your site's organic keyword rankings as website owners. The specific business using SEO with Pinterest marketing, for example, is wise because the local SEO visibility and important SEO data you receive as feedback is going to help you discover a "Keyword Hero" to mean, the word that resonates the most with your business and brand awareness. The questions we will answer are the following:
What are SEO marketing tools?
What are top 5 SEO tools?
Best SEO tools for YouTube
Source: Listen Notes
What are SEO marketing tools?
SEO optimization is the most fundamental asset for your website online. Using the best SEO tools in 2023 is essential because you will be competing against voice search SEO and other top competitive SEO metrics which could lead to data limitations when you don't have the ultimate step guides to drive traffic, strategically, to the current page's URL.
To learn more about SEO marketing tools and how to use them effectively in 2023, sign up for the SEO Masterclass and join the waitlist.
Staying on top of your technical SEO takes a lot of research and A/B testing to connect the dots. Google updates its algorithm at least eight times a day, so it’s important to stay tuned for the latest developments. With consistency and diligence, you can become your own SEO expert and train other people to become SEO experts, just like how I started (the backstory is on the "We Don't PLAY" podcast show).
Note that, it will take you at least 6 months of consistency to see dynamic growth using the best SEO practices while analyzing the performance ranking on a monthly to quarterly basis. You can find more insights about 19 Advanced SEO Techniques to Double your Search Traffic with my favorite SEO tool, UberSuggest. Major shoutout to Neil Patel!
What are the top 5 SEO tools?
The SEO Ranking tools that SEO experts use to understand the search engines when analyzing web content are important because the keyword hero will need to be identified in the search engine results to outrank the competition listed especially with the sudden Google algorithm update that may alter your performance ranking still using accurate link metrics.
SEO experts invest in paid tools to go deeper into the analytics and some others use Pinterest marketing strategies that make money for your business using SEO. Search engines like Pinterest & YouTube are equally vital to integrate with your business profile as an essential SEO toolset.
The best marketing tools drive quality traffic and keyword research value with the best digital marketing tools that attract the best ideal clientele avatar for your business's sustainability and scalability.
As much as it is great to rank highly on Google, it is well recommended that you should aim for the first three pages, accurately.
Here is my list of the top 5 SEO tools to pay attention to in 2023:
Google Search Console
Best Search Engine Optimization (SEO) Tools in 2023
1. Google Analytics
Google Analytics is one of the free tools that Google gives you as a website owner knowing that you will need it to analyze your audience's daily activity on your website. There are dozens of ways you can build your analytics and SEO experts know the importance of how to play fair and give the Google algorithm the opportunity to suggest your content based on the search query from the user searching. This includes their location, behavior, age, interest, and so on which adds value to your rich content distribution services within mediums where you are having consistent conversations with your new and returning visitors.
Google breaks down a comprehensive process of how you are driving and receiving traffic in real time as it builds your portfolio. One great asset to keep close is Google’s suite of tools which have proven to be powerful and free. These are one of the best SEO tools which are must-haves.
2. Google Search Console
The number one rule of thumb when using Google Search Console is understanding that your website is a domain property you appreciate in value, as you would with a property you own. I treat websites like land property because what you want to grow, you pay attention to. Google Search Console is a perfect start for your website integration and performance analysis reports.
Their primary goal is to help you improve your performance on Google Search. The time it will take you to do that will require SEO expertise, authority, and trust over time. This is a long-term game but the opportunities you get in the long run are highly profitable for your website; this can be considered as an appreciated digital real estate value for your business.
Recently, Google Search Console added its Insights introducing an easier way to understand how your content resonates with readers.
Here are some statistics on content marketing and why it is important for your copy to be effective when publishing content online.
I have been using Ubersuggest for two years with more focus within the past year and the accuracy of results you get from your Google Suite are highly in-depth which has turned the webpages optimized for clients and our business has dynamically skyrocketed. This has changed the game and the reason why you are reading this article is that it was specifically curated for you with the intention to help you understand, get satisfied, and be fulfilled with the knowledge that will allow you to make better-informed decisions for your business.
You can check out the case study example I gave about how a "skin care" company can drive quality traffic, clicks, and sales for their cosmetic business using SEO. I used Ubersuggest to explain how your keywords should match the way your audience searches for your content. This takes time and patience to watch it grow and if it was done correctly, the benefits are outpouring with quality control and sustainability for the business, ultimately.
With Ubersuggest, you can check for keyword ideas, backlink opportunities, content ideas, traffic value and so much more. You can also install the Google Chrome extension to get started for free. Note that I have the Ubersuggest PRO version which has many more features that give you an edge. We have a great toolbox of marketing platforms you can integrate to customize your business plan and strategy when you are on our mailing list getting the best and updated Pinterest marketing course, society & culture podcast, and so much more here.
4. LSI Graph
LSI Graph is known for Latent Semantic Indexing. In other words, how well can you express the same sentence phrasing using related and suggested keywords with clarity?
LSI Keywords are keywords that are semantically linked to a target keyword or a search query. It helps with crawling the site thoroughly to understand the topic of a piece of information.
In the SEO context, LSI keywords are keywords that we should be using in our content to help the SERP understand our content deeply, leading to higher ranking potential.
One great fact I came to understand and come to terms with is that keywords that work for others may not work as well for you. This is because every business is unique, even if there are similarities.
This has to be the most sought-after OpenAI tool that has been creating a lot of buzzes recently.
If you are looking for a great artificial intelligent trained model called ChatGPT which interacts in a conversational way, then this is the platform for you.
6. Jasper AI
This is a true artificial intelligence SEO marketing tool that will save you time like a boss!
Create content fast and effectively for your blog, social media, email, SEO, and website while saving time and energy building your content pillars. This is an added bonus for you! 😃
Disclaimer: Affiliate links may have commissions sent. This is for transparency purposes.
Listen to "We Don't PLAY" podcast show and subscribe for more episodes.
Best Tools for YouTube
This will be quick. YouTube is known as the second most utilized search engine in the World after Google. Pinterest takes third place but equally could be second place and debate first place when it comes to visual board clarity and SEO clickable images that are redirected to websites that have featured snippets on Google and so much more access to content awareness.
Using keyword research effectively, with one of the marketing tools listed in this article, will get you far and wide with your content as a storyteller and trustworthy person.
Free SEO Tools FAQ
What’s the best free SEO tool?
It depends on what's important to you! Ubersuggest is great for quality traffic with keyword research, traffic value, and content ideas. An alternative is Google Search Console.
What tools do I need for SEO?
You’ll want a keyword research tool, such as Ubersuggest, and an overall tool like Google Analytics to track your performance.
Do I have to pay for SEO tools?
Not at all! There are dozens of SEO tools including Answer Socrates, Ubersuggest, and Google Analytics.
What’s the best free SEO tool?
Ubersuggest Chrome extension will be your best to get you started.
With all these tools you have ready to take over, are you confident that your keyword selection will be profitable to your business? Can you prove this concept in 6 months minimum? If the answer is yes for you, then I am excited to reference your content or see your concept suggested on the SERP, from a podcast to a book, just to name a few.
The main key takeaway from this article should be to inform you how well informed you should be knowing that voice search SEO and eCommerce SEO is growing every day at a rapid rate to tell you that in order to match the search results your audience is looking for, you will need to bootstrap SEO in your business plan with a strategy that will keep your business online and active daily. There are search engine statistics that give you insights into what is going on at a macro scale to keep you well-informed as you apply data-driven solutions for your business.
To get started and learn how to use SEO correctly with the latest updates when looking for navigational, transactional, and commercial keywords, here sign up for our SEO Masterclass and join the waitlist. You will be receiving newsletter updates with more information on how you can get started today and plan ahead. There is a Pinterest & SEO crash course coming soon so join the waitlist to be the first to know when it's available.
Feel free to connect with me, email me via email@example.com for inquiries, and listen to the latest episodes from the We Don't PLAY podcast show with over 300 episodes to binge listen to about SEO best practices, interviews, and more.