Pinterest vs. Instagram: Which One Is Best For Business?

Updated: Mar 31

Understand the difference between Pinterest and Instagram today and pick one (or both)!

Pinterest and Instagram have been very successful in the United States since they were released in 2010. The platforms enable companies to present their brands or products through eye-catching images and profit from influential followers, making them attractive alternatives to Facebook and Twitter.



This debate has been ongoing for more than a decade; one of the biggest debates in our marketing industries for business. After reading this article, you will know what platform is best for building brand awareness to your business.


Which one is the right fit for your business when you are thinking about advertising?


The long and short answer is both are great for business but you will need SEO to get the best results for your marketing efforts.


We will discuss how search engines work, the right type of content you will need to create to increase your visibility in the search queries, and how different photos and videos are used on these two advertising networks.


People visit these sites to view high-quality content. If you want any attention at all, you need to have high-quality photos on both.


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We will cover the following topics to help you make an informed decision:

  1. What is Pinterest marketing?

  2. What are the best practices for marketing through Instagram?

  3. What are the best practices for marketing through Pinterest?

  4. Is Pinterest just like Instagram?

  5. What are effective products you can advertise on Pinterest?

Pinterest is a visual search engine that allows users to post pictures and images that other users can then “re-pin”, or re-post onto their own individual boards. Instagram is a social networking platform that allows users to post pictures and images that other users can then “repin”, or re-post onto their own individual boards.




What is Pinterest marketing?


Pinterest, a visual search engine, is not like other social media platforms. Marketing is the first step to increasing visual aid where we know that 97% of searches is unbranded. Instagram, on the other hand, is known for branded content and influential marketing.


Learn how to use Pinterest Marketing for business with my course today.


What are the best practices for marketing through Instagram?