3 Steps on how to Generate Leads using Facebook Ads Manager & Pinterest
3 Steps on how to Generate Leads using Facebook Ads Manager & Pinterest building a strong profitable list from awareness to conversion. Digital Marketing is a huge word that has various connotations but we will break some of them down.
Types of Lead Generation:
- Facebook Ads (Pixel & Tagging): Here is where you re-target and product place your products or services for the interest of your audience in hopes to recognize, value, and be valued, through the customer's buying experience.
- Instagram Ads: Here is a quick yet safe way to niche your market for the seasonal product displayed.
- E-Mail Marketing: This is the most important part of your service because this mode of communication begins to build interest, style, and awareness to the story that is conveyed in various media formats.
- SMS Marketing: This is a hands-on, translative tool that is utilized for quick updates and click-through redirects i.e. website clicks.
- Pinterest Boards: Here is where the new and returning audience feeds into your vision when you display relative products and insights. The more you give out valuable information, the faster the audience will stay loyal with trust components
- YouTube & SEO: Very tricky but strategic when you have the right keywords and content in context. I'll explain more in the next article.
Source: Unsplash
Step #1: Find your Avatar
Attract, Inspire, Build, Nurture, and Convert
Just like you love to shop, your target market has an interesting service
Step #2: Define your Message
Target, Audience, Messaging, Creative
What's the problem, symptom, fear, cause, and offer? These are key metrics to value your audience's response based on the feedback they give you. Your message could be altered through audio, video, or text with a definitive message.
Step #3: Test and Repeat
Target, Audience, Messaging, Creative
It's never going to be right the first time so you have to keep trying and most importantly, learn from your research methods and niche in.
Years ago I joined an online community built around a hobby and found it much easier to start conversations when everyone already had something in common. That experience made me notice profile setup, search filters, messaging, privacy controls, subscription terms, and whether the site still felt active after the first week. I also learned that one good conversation does not tell me much about the platform itself. What matters is how easy it is to manage the account and find people with genuinely similar interests. After using communities like that, Fitness Singles reviews felt more useful to me when members described several weeks of normal use rather than one first impression. The lead-generation source fits loosely because both involve how online…