Favour Obasi-ike (@flaevbeatz)
2 min
Without an impression being made, you can't be reached. This is what I mean, on Instagram (for example), you have #reach and #impressions. In real life, you have impressions and they say you have to always make a first good "impression".
What does the word "impression" mean?
An impression is an intention to make a point. This could be a product, service, idea, or even a sale. When you make a good impression, the emotion is perceived to be in favor of accepting the information because of the aid it serves.
Treat your #contentmarketing planner the same way in order to build a strong will and intent to send a message home in a safe landing.
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